Yankee Candle Company Launches Order Management System (OMS) to Scale Omnichannel Operations … | New

St. Louis, July 20, 2021 (GLOBE NEWSWIRE) – As people squatted in their homes in 2020, many households focused on making their spaces as comfortable as possible – and despite the initial drop in prices. sales, the fragrance industry appeared to rebound rapidly throughout the pandemic. In fact, overall home fragrance sales increased 1% year over year according to the NPD Group.

Yankee Candle Company, the largest candle maker in the United States and a subsidiary of Newell Brands, recently launched Deck Commerce’s Order Management System (OMS) as an integral part of their technology stack to support their increased growth and ensure a seamless omnichannel experience. Although Yankee Candle has been in the retail business for over 50 years, they continue to demonstrate their commitment to innovate and delight their consumers.

Deck Commerce OMS connects to their Salesforce Commerce Cloud storefront as well as other front-end and back-end technology tools, including Aptos, Feedonomics, and Salesforce Service Cloud, to provide enterprise-level inventory visibility, a omnichannel fulfillment routing, in-store shipping, drop shipping to third-party retailers, and self-service returns management.

“Our consumers are always the driving force behind every strategic decision we make,” says Shannon Moeggenberg, Senior Manager of Digital PMO & Solution Delivery at Newell Brands. “We do everything through the lens of what gives our consumers the ideal shopping experience. ”

“We’ve found that brands that choose Deck Commerce as their Distributed Order Management (DOM) platform are obsessed with the customer experience and want the best behind-the-scenes technology to adapt to changing consumer behaviors.” , said Chris Deck, Founder and CEO of Deck Commerce. “We are thrilled to be working alongside companies like Yankee Candle, and look forward to their continued success.”

Deck Commerce has seen steady growth with direct-to-consumer retailers over the past 18 months thanks to their strong native product capabilities and certified, pre-built integrations with storefronts like Salesforce Commerce Cloud, Adobe Commerce (formerly Magento) and Shopify.

To learn more, visit deckcommerce.com/order-management-system

About Yankee Candle Company

Newell’s home fragrance brands fill homes around the world with inspiring and lasting scents. Season after season, our brands Yankee Candle®, Chesapeake Bay Candle®, WoodWick® and Millefiori Milano® bring moments of joy in the lives of our consumers around the world. For over 50 years, we’ve built our business on the idea that scent can bring comfort and enrich people’s lives. We consider it a privilege to be a part of creating new memories and making special moments even more special with a realistic scent. Appreciated around the world, our fragrances are the universal thread that keeps us connected and inspired.

About Deck Commerce Deck Commerce is the premier order management system (OMS) for retailers like New Balance, NETGEAR, and Build-A-Bear. The highly flexible and feature-rich platform automates inventory, transaction, fulfillment and return workflows, giving retailers the power and efficiency to grow globally and across all markets. canals. Deck Commerce OMS enables retailers to organize memorable experiences that make every customer their best customer. To learn more, visit https://www.deckcommerce.com.

Kari Polson Deck Commerce [email protected]

Copyright 2021 GlobeNewswire, Inc.

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