TULA Skincare shines more light on Skincare-First Suncare,

NEW YORK, July 07, 2021 (GLOBE NEWSWIRE) – TULA Skincare, the leading brand in clean clinical skin care products powered by probiotic extracts and superfoods, today announced the expansion of its SPF category with the unveiling of Mineral magic, a cruelty-free, reef-safe mineral sunscreen SPF 30 fluid.

TULA builds on its successful entry into sun care, a market expected to reach USD 16.85 billion globally by 2027 according to Fortune Business Insights, with the launch of Mineral magic – a mineral sun fluid SPF 30. As a brand founded by a doctor (Dr Roshini Raj), TULA knows that SPF is a crucial step in any skincare routine, which is why they continue to expand this category.

The first solar product from TULA, Protect + Explode, has been one of the brand’s most successful product launches and the category continues to be a powerful engine of growth for TULA. Building on this success, Mineral magic offers an all new mineral-based formula that protects against broad spectrum UVA / UVB rays, blue light and pollution damage. It also offers antioxidant protection, the latest trending innovation in skin protection for brands and consumers, providing Mineral magic four types of protection benefits. Clinically proven to visibly minimize sebum *, this non-comedogenic, reef-safe formula applies weightlessly to the skin, leaving a soft matte finish without clogging pores, making it an exceptional sun care product for skinny people. oily and combination skin.

Mineral magic is filled with skin ingredients like peach, red algae, and fireweed to not only provide daily protection, but also to help calm, brighten and even skin. Active ingredients such as 3.6% Titanium Dioxide, 2.34% Zinc Oxide and Wild Butterfly Ginger provide effective and impactful protection against broad spectrum UVA / UVB rays as well as the harmful effects of blue light and pollution, making this sunscreen the ultimate mineral-based urban shield. . Based on clinical trials conducted over a period of one week and four weeks, TULA has found that:

After 1 week **

  • 100% agree the product is light / invisible on the skin
  • The 100% agreed product overlays well with moisturizer
  • 96% agreed that the product penetrates easily into the skin
  • 96% thought the skin was not oily
  • 96% agreed product layers were good under makeup

After 4 weeks ***

  • 100% agree that the skin is brighter and healthier
  • 96% said the skin texture was improved
  • 96% agreed the product helps control / reduce oiliness
  • 96% agreed the product feels comfortable on the skin
  • 96% agreed that this product is a game changer!

According to organizations and foundations, including American Academy of Dermatology, The Skin Cancer Foundation and the FDA, it is recommended that everyone wear at least an SPF of 15 to 30 per day. By offering a selection of mineral and chemical based SPF products, TULA makes it even easier for customers to integrate sun care into their daily routine.

“We believe that sun care and skin care go hand in hand. TULA’s growing collection of products includes clean, clinically effective and innovative offerings that not only provide UV and blue light protection while protecting the skin from other harmful pollutants, but they also promote health and confidence with ingredients that smooth, brighten and soothe the skin, ”said Savannah Sachs, CEO of TULA Skincare. “We are delighted to see the continued increase in demand for our SPF products, with the demand for our first SPF product, Protect + Explode so consistently strong that we launched an oversized version in April for those who can’t get enough, and we will continue to invest in this important category. Our new mineral formula ensures that our customers, regardless of their product formulation preference, have several safe and effective sun protection options that provide a simple, fun and personalized experience. As door-to-door orders are lifted, we are seeing a significant increase in demand for sunscreens across all channels, including tula.com and in retail stores.

Available July 7, 2021 on tula.com Suggested price: $ 38 (net weight 45 ml / 1.52 fl oz)

* Instrumental on 33 subjects for 4 weeks
** Self-assessment on 33 subjects for 1 week
*** Self-assessment on 33 subjects for 4 weeks

About TULA Skin Care
TULA, which means ‘balance’ in Sanskrit, is a clean, effective and clinically proven skin care brand founded on the power of probiotic extracts and superfoods that have the unique ability to cleanse, soothe and calm the skin, while balancing the microbiome. Founded by practicing gastroenterologist Dr Roshini Raj, TULA Skincare believes that the same ingredients that are good for your body are also great for your skin, and uses the latest research to determine which ingredients to include and which not. With a focus on health and self-confidence rather than perfection, TULA Skincare aims to help everyone #EmbraceYourSkin and release your glow. TULA is proud to be part of the Conscious Beauty at Ulta Beauty ™ initiative, which focuses on transparency to inspire more informed and conscious product choices, and is available on Ulta and tula.com.

Tarn Morrison
[email protected]
phone: 917-932-5205

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/e6ac045c-cdf9-4962-a746-ae324da84935

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