BRANDON – Who said shopping malls are dead?
Not someone who’s been shopping in Westfield Brandon in the past two months.
The Tampa Suburban Mall is in the process of adding 11 new tenants to its list of stores and the names on the list range from typical mall fare to the unusual.
The new tenant mix is one example of the steps shopping centers across the country need to take to stay relevant and engage shoppers as shopping habits change. For nearly a decade now, malls have moved away from the traditional anchor department store model to take on larger outdoor spaces, while the interior was filled mostly with national chain stores and restaurants.
The new mix of tenants in malls includes previously standalone retail stores that take up big chunks of square footage – Dick’s Sporting Goods in several – and retailers you never imagined opening in a mall – Whole Foods Market. at Countryside Mall. The middle is usually a mix of familiar and new with a dash of curious.
A spokeswoman for Westfield Brandon said in an email that “the pandemic has accelerated this transition”.
Here is a list of the 11 new tenants already or soon to be opened in Westfield Brandon:
- FYE – Entertainment and Pop Culture Products.
- Charlotte Russe – A returning retailer offering on-trend clothing, footwear and accessories.
- The Pampered Peach – A wax bar that uses fast hair removal techniques with a proprietary blend of wax.
- DAZ Hijab – Started by three sisters, the store offers a variety of hijabs, clothing and accessories.
- Avis Car Rental – A full service car rental agency.
- Adore Cosmetics – Offers organic skin care products that are primarily powered by plant stem cells.
- Swaidan – Urban styles including jeans, t-shirts, hoodies, hats, belts and accessories.
- Mintwist – A juice bar offering combinations of South American fruits and vegetables.
- Luxx Vanity —Sells floor mirrors to vanities.
- Dream Diamonds – Specializing in personalized jewelry and luxury watches.
- Re-Bath – A bathroom remodeling company.