Jasmine Bennett, Owner of The Candle Shop Belize, featured in Entrepreneur Spotlight by the U.S. Embassy

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Posted: Monday May 10, 2021. 7:28 PM CST.

By Zoila Palma: Each month, the U.S. Embassy in Belize shines a spotlight on outstanding entrepreneurs in Belize.

For the month of May, the United States Embassy presents Jasmine Bennett in its Entrepreneur spotlight.

Bennett is the owner of The Candle Shop Belize, a store she established in 2016.

Jasmine has always been interested in handmade items and after making a candle for a friend as a gift, she decided to start making more to sell to the general public which gave birth to The Candle Shop.

As the owner, Jasmine oversees the product development process, shipping, marketing as well as customer relationship management.

After researching suppliers, Jasmine was able to find the items needed to make candles and had a logo created with the help of a friend.

Jasmine says the candles are made from 100% soy wax because they are more durable and environmentally friendly than the petroleum oil alternative. When deciding on scents, Jasmine considers premixed scents as well as blending 2-3 scents that she thinks would work well together and tests them from there in order to make a final decision. Most candles have edible scents related to fruits and pastries.

Bennett says she will soon be introducing a mixture of candles with coconut and soy wax because it burns longer and retains the smell better. This would allow her to give customers more bang for their buck, which is important to her as she strives to make her products affordable.

She also hopes to introduce wax melts for those who do not wish to have an active flame candle. Jasmine would also like to open a physical store in addition to the small business that currently sells them as well as her own studio to facilitate the candle making process.

Jasmine encourages other young entrepreneurs to confidently seek the advice and help they need to be successful.


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